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A comprehensive checklist that ensures every ad you
create meets Facebook’s strict guidelines.
| Checklist Item | Description | Status |
|---|---|---|
| 1. Avoid Prohibited Content | Ensure that your ad does not contain any prohibited content such as illegal products, misleading claims, or adult content. Example: Avoid phrases like “Get rich quick” or images that promote adult products. | ☐ |
| 2. Comply with Personal Attributes Policy | Your ad should not imply or directly mention personal attributes such as race, religion, age, or sexual orientation. Example: Avoid using phrases like “Are you over 40 and struggling with…” | ☐ |
| 3. Use Accurate Information | All claims in your ad must be truthful and backed by evidence. Avoid sensational language that can be misleading. Example: Instead of saying “Guaranteed results,” use “Results may vary based on individual effort.” | ☐ |
| 4. Follow Image and Video Guidelines | Make sure all images and videos used in your ad meet Facebook’s standards, including avoiding excessive text in images. Example: Ensure that text covers less than 20% of the image area. | ☐ |
| 5. Include a Clear Call to Action | Your ad should have a clear and concise call to action that aligns with your campaign goals. Example: Use phrases like “Sign Up Today” or “Get Your Free Trial.” | ☐ |
| 6. Check Ad Destination | Verify that the destination of your ad (e.g., website) is fully functional, safe, and compliant with Facebook’s policies. Example: Ensure that all links lead to secure, relevant, and working pages. | ☐ |
| 7. Adhere to Text in Ad Rules | Make sure that any text within your ad does not exceed the 20% text rule in images (where applicable). Example: Use Facebook’s text overlay tool to check your image before publishing. | ☐ |
| 8. Ensure Proper Targeting | Make sure your ad is targeted to the correct audience and complies with Facebook’s targeting restrictions. Example: Avoid targeting sensitive categories like health conditions without appropriate context. | ☐ |
| 9. Review for Grammar and Spelling | Proofread your ad for any grammatical or spelling errors to maintain professionalism and clarity. Example: Use tools like Grammarly to catch errors before submitting your ad. | ☐ |
| 10. Test Your Ad | Before launching, test your ad to ensure it looks good on all devices and achieves the desired effect. Example: Preview your ad on both mobile and desktop to check for responsiveness. | ☐ |
A collection of ready-to-use ad copy templates that are pre-optimized
for Facebook compliance, saving you hours of work.
The Ad Copy Templates Library is a comprehensive collection of high-converting ad copy templates that have been pre-optimized to comply with Facebook’s stringent advertising policies.
This library is your go-to resource for creating ads that not only capture attention but also pass Facebook’s approval process smoothly.
Note: This bonus is designed to save you time and effort in crafting Facebook ads that not only engage your audience but also comply with all of Facebook’s advertising policies. With the Ad Copy Templates Library, you can focus on scaling your business instead of worrying about ad rejections.